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Do-Lo-Rez

nameDo-Lo-Rez
designerRon Arad
product id1074434
catalog id3100096
year2008
The basic module takes inspiration from the pixel, the base unit of an image, and is the starting point for the design project. Soft rectangular cubes with a square base in a range of heights give complete freedom in how they are put together, turning modularity into structure. An infinite number of shapes and compositions are possible, joining the world of industrial design with the open, creative approach of the art world. The, seemingly simple, individual elements are structurally complex and anything but simple to produce. Stiffer at the base, so as to hold a steel pin, the blocks are softer at the top to ensure maximum comfort.